68. Learning to Embrace the Flexibility of Copywriting

"Hold on Loosely" was a hit in the early 80s, but it's also the theme song of this podcast episode. As copywriters, we have so much flexibility, but often we don't take full advantage of that flexible because we let our own self-imposed roadblocks get in the way. Nicki and Kate are discussing the importance of exploring opportunities as they come and "loosely" planning versus trying to wrangle too much control over scenarios that we have zero control over—or may never happen in the first place! --------------- Get Free Copywriting Training here