187. Change My Mind About Advertising! How to Be an Ethical Copywriter

Are you considering a transition into copywriting but struggling to ignore the nagging voice telling you it’s “manipulative” or “unethical”? Many people associate marketing with the “icky” feeling of being sold to, thinking it’s all about pushing unwanted products onto reluctant buyers. But copywriting *isn’t* about sleazy tactics or tricking people into buying things they don’t need. In this episode, Nicki and Kate are challenging the misconceptions around advertising, showing how it can fulfill genuine needs and create positive, lasting relationships between businesses and customers. Listen in now to discover how you can make a meaningful impact as a copywriter! --------------- Related Links Reframing Your Copywriting Goals to Align with Your ValuesLand Copywriting Clients With These 35 TipsWhat Is Copywriting?Why You Should Make Your Audience Anxious --------------- Get Free Copywriting Training here