153. How to Write Powerful Copy (Even When the Product or Service Isn't Interesting)

As a copywriter, you get to write for a whole range of different brands and industries (especially when you follow our “no niche” advice). And while you might get your fair share of exciting projects writing about exotic travel, luxury products, and delicious food, other topics may seem a little more…dull.  We get it–it may seem hard to convince someone that a tractor part is going to transform their life. But it is your magical superpower as a copywriter that means you can turn any subject into an engaging piece of writing! In this episode, Nicki and Kate remind us why the target audience should be at the forefront of our minds if we want to write killer copy, especially for industries you’re less enthused about. --------------- Related Links Episode 137: How To Structure Your Copy for Every ProjectEpisode 126: Good vs. Bad Copywriting: How Do You Tell the Difference?Ep. 5: Why Choosing a Copywriting Niche is Terrible AdviceHow to Avoid the Copywriting Niche Trap --------------- Get Free Copywriting Training here