How To Build Your Personal Brand And Find Your Why With Yemi | Ep. 14

Yemi A.D. Multi-Disciplinary Creative Founder & CEO of JAD Productions Since travelling to LA to pursue a career in dance at the age of 18, Yemi A.D has spent the last 15 years honing his skills as a multi-disciplinary creative force. Initially evolving from a dancer to a choreographer, he now directs and produces all whilst establishing himself as one of the most sought after creatives in his sphere. Notably, his partnership with American artist Kanye West saw him create and conceptualise global concerts, tours and music videos for West including his VMA’s performance (2010), “Runaway” the short film (2010), Saturday Night Live performances (2010) and the Yeezus Tour (2013), amongst other works. In 2010 he founded JAD Productions whilst simultaneously working as the lead creative. He built-up an extensive list of clients including brands such as Google, Coca Cola and T-Mobile. Yemi also produces his own original projects and has launched the likes of Teniskology​, a multi-day European sneaker festival, Ynspirology​, an art, music and culture festival catered to Generation-Y, and Cycles​, a disruptive and highly immersive theatrical experience. In 2014, JAD Productions were honoured with ‘The Best Event Award’ by the Czech Events Awards in 2014, 2015 and 2016 consecutively. JAD were also awarded the ‘World's Best Event’ in 2015, 2016 and 2018. Internationally, they have won awards for their digital campaigns for both adidas Originals and Mercedes Benz. As a personality, he has played a role both behind and in front of the camera. In the film Chronicles of Narnia: Prince of Caspian (2008), he was casted as Ironhoof and also played a role in The Case of Unfaithful Klara (2009), alongside Game of Thrones star Iain Glen. Most recently, he has appeared on CBS Networks ‘The Worlds Best’ TV.