THOUGHT LEADERSHIP: Dr. Jennifer Hinton Thinks Not-for-Profit Business Models Can Help Address The Problems of Fast Fashion.

Is our current for-profit economic model a root cause of many of today's sustainability challenges generally, and specifically in apparel and fashion? Dr. Jennifer Hinton, author and Post-Doctoral Fellow at The Centre for Environmental and Climate Science at University of Lund, has concluded so. She studies how societies relate to profit and how this relationship affects global environmental and social challenges. She has come to conclusion that a not-for-profit economy is better suited to our societal needs and that it should be applied to fashion and apparel as well. Listen in as we discuss Jennifer Hinton's analysis, her definition of a not-for-profit business, its relevance for fashion and apparel, Patagonia's new foundation, de-growth, and her proposals for a total transition from for-profit businesses to not-for-profit businesses. To learn more, visit www.jenniferhinton.org.