34- Why you shouldn't always listen to customers (mini d.MBA)

d.MBA - A podcast by d.MBA

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Customer is king. Especially to designers. We would do everything for them. We fight for what they want and need. But is that always a good idea? I would argue that it is sometimes self-destructive. That it is against what customers actually want. Find out more in this episode in which we discuss the fundamentals of a business strategy

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