How to Fascinate with Sally Hogshead

My friend Sally Hogshead is a New York Times bestselling author and world-class branding expert. Her book How the World Sees You: Discover Your Highest Value Through the Science of Fascination is based on the premise that to become more successful, you do not have to change who you are—you have to become more of who you are. It’s an excellent book, and an amazing tool for gaining insight into how others see you. I’m revisiting this interview for the #GWP300 celebration because it’s filled with actionable tips and insights. And I want to hear from you! What’s your favourite line or takeaway? Share it by either commenting below or tweeting me @BoxofCrayons with the hashtag #GWP300 for your chance to receive a gift from me. Over the next few weeks, we’ll be randomly selecting 10 participants and sending them a coupon for a free ebook version of The Coaching Habit. In this interview, Sally and I discuss: The benefits of shifting from looking at yourself to looking at how others see you. How to identify what you naturally do best. How to make your success more predictable. What traits high performers share. How to capitalize on what you do best. Discover more at MBS.Works