Making Habits Attractive

In this episode, we delve into the second law of habit formation: making it attractive. We explore how the attractiveness of an action or habit plays a crucial role in our motivation to engage in it. By understanding the dopamine-driven feedback loop, we discover why certain things feel fun, interesting, and irresistible to us.To make a habit attractive, we explore two techniques: temptation bundling and the seductive pull of social norms. Temptation bundling involves linking an action or hab...