How AI is Transforming the Customer Experience

Dana Aonofriesei, VP of Engineering at leading online reviews platform Trustpilot, dives deep into how the customer trust model has evolved as technology has advanced, and the effects machine learning and AI will have on how customers interact with businesses. She outlines the vital importance of "drastic, novel, open-minded ideas," and advises leaders on how to align technical teams with overall company strategy without leading them down a path to burnout. Resources: Learn more about Amazon Bedrock, the easiest way to build and scale gen AI applications, and Amazon Q, a gen AI-powered assistant that can be tailored to your busines