EP 80 - Diane Boerstler - Hypnotic Copywriting for Amazon Part 2

Hypnotic Copywriting for Amazon Part 2 This is part two of a three-part series with Diane Boerstler. On this episode, she talks a little bit more about her background and some of the common mistakes and challenges faced by E-commerce entrepreneurs today. Some of the key takeaways from this episode are: Diane’s advice on what to do about the biggest challenge she hears from entrepreneurs. Having a weekend list and a wants list. Why she is called the hypnotic Amazon Copywriter and the wolf of Amazon. 05:25 (Diane says you have to be willing to give things up.) 14:24 (Diane finally takes a break.) 17:21 (Diane talks about her business.) 18:21 (Diane, the hypnotic Amazon copywriter and the wolf of Amazon.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: You are listening to Episode Number 80 of the Awesomers.com podcast series. All you have to do is pop on over to Awesomers.com/80 to find today's show notes and details. Now, just as a quick check-in, when I did my first show about 80 days ago, I said I would do 180 episodes every single day to be sure that we gave the Awesomers and the entrepreneurs out in the world something to listen to every single day. We do this free of charge as you know and it's something that we have a high amount of passion in. Recently, in the last week or so we've pivoted into the shorter episodes to try to make sure that we match the factory production schedule with the consumption rate, the consumption rate to say it more properly of our audience and our point is to try to match your needs with our output as opposed to over-delivering every single day where people were getting behind in listening to current episodes. Now, I hope that this has been useful to you and we certainly welcome your feedback. All you have to do is go to Awesomers.com/contacts to leave a bit of that feedback. Now, I want to remind you that this is part two of a three-part series with Diane Boerstler today. We dive a little bit more into her background and we talk more about some of the common mistakes and some of the common challenges faced by E-commerce entrepreneurs and really anyone who's trying to build a business. Messaging and copywriting and defining what you do and why you do it is so much easier when you have experts to help you along the way and Diane certainly is an expert that can help each of us. Let's dive in and listen to today's episode right now. Let me ask you again. So, I love some of these defining moments these are very important. Is there a big lesson that you've taken away from kind of all of this stuff put together?