EP 64 - Shirley Tan - How to Use a Crowdfunding Campaign to Launch Your Business

How to Use a Crowdfunding Campaign to Launch Your Business Crowdfunding can be an extraordinarily powerful part of your marketing launch for a new product. On today’s podcast Steve Simonson introduces Shirley Tan, the inventor of the Posture Keeper. She's also the author of Ecom Hell, founder of the Systems Coach and the original founder of AmericanBride.com. She also worked at Yahoo as a Director of Product and part of the growth team. Here are more amazing takeaways on today’s episode: How Shirley invented the Posture Keeper. What crowdfunding is all about and how to set up a campaign. The top crowdfunding platforms: Kickstarter and IndieGoGo. So listen to today’s episode and know more about creating a successful crowdfunding campaign for your next product launch. 01:38 (Steve introduces today’s guest, Shirley Tan.) 03:19 (Steve asks Shirley about her background.) 07:39 (Shirley talks about her origin story.) 32:11 (Shirley talks about Kickstarter and IndieGoGo.) 56:10 (Shirley’s prediction about the future of Posture Keeper.) 58:37 (Shirley’s final words of wisdom.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:38 (Steve introduces today’s guest, Shirley Tan.) Steve: You are listening to episode number 64 of the Awesomers.com podcast series. And we have a tradition, all you have to do is go to Awesomers.com/64, to figure out all the show notes and details and see all the things that we put together for each episode. It's really quite a bit of work and quite a bit of effort, so we hope that you get on over there and check that out right now. Today's episode features Shirley Tan. Now, Shirley is the inventor of the Posture Keeper. She's also the author of Ecom Hell, founder of the Systems Coach and the original founder of AmericanBride.com, which was eventually sold to The Knot which is the number one wedding portal site in the world. She also worked at Yahoo as a director of product and part of the growth team, that's a lot of experience. As an early E-commerce pioneer with more than 20 years of experience as a retail and wholesale and even E-commerce executive, Shirley has consulted with small and mid-sized companies, working to optimize their business processes for sustainability, profitability and saleability, that's the ability to sell you. And once you have all of those abilities then you have scalability. Shirley helps business clients operate like large companies using proven processes and systems to grow, and then prepare them for that eventual exit or sale. Currently, consultancy is on pause while Shirley pursues bringing this new product, her invention, Posture Keeper to the market. This is a lumbar support system that