EP 58 - Steve Simonson - Part 1 - Steve’s 11 Axioms to Help You Win More in Business and Lif

Part 1 - Steve’s 11 Axioms to Help You Win More in Business and Life Axioms are critical in conducting business and serve as guardrails in our personal and daily lives. On today’s Insights episode, Steve talks about his first eleven axioms which he learned and continuously tries to infuse in running his own businesses. He also encourages his listeners to learn and apply these axioms in their own day to day lives. Here are more awesome takeaways on this episode: Axioms as a critical factor to ongoing success. Steve’s eleven axioms and detailed explanations for each one. What cost per acquisition means. And why it’s okay to fail fast in running a business and a lot more. So put on your headphones and learn valuable insights from Steve’s 11 axioms in business and life. 01:15 (Steve opens the podcast by giving a short overview on today’s topic.) 02:39 (Steve starts giving his axioms, starting with axiom zero: I don’t know nothing about nothing.) 06:08 (Axiom number one - “You can’t have a world-class brand in a single channel.”) 08:41 (Axiom number two: you don't have a “real business” until you can pour money in the top of the funnel and have a predictable, repeatable, and profitable cost per acquisition at the bottom of the funnel.) 12:12 (Axiom number three: Every upgrade is a downgrade at first.) 15:22 (Axiom number four: Beware of unintended consequences.) 19:22 (Axiom number five: Data-driven decisions outperform emotional driven decisions in business.) 23:03 (Axiom number six: Do what needs to be done when it needs doing.) 28:55 (Axiom number seven: I'm getting tired of being right all the time.) 32:23 (Axiom number eight: We're flying the airplane while we build it.) 37:13 (Axiom number nine: No score, no game.) 41:22 (Axiom number ten: Fail fast.) 45:15 (Axiom number eleven: Do more with less.) 49:16 (Steve recaps today’s episode.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Steve opens the podcast by giving a short overview on today’s topic.) Steve: Hey, everybody. It's Steve Simonson, and we are back again for another Awesomers.com podcast. This is episode number 58, and we're going to talk a little bit today about Steve's axioms. These are my axioms for how we conduct business and are my general philosophy and a philosophy I tried to infuse throughout the organizations and the people that I deal with, and I've referred to these axioms in prior times, prior episodes and quite regularly actually throughout my career. Sometimes, I'll just repeat things over and over, and some number of years ago, five plus years probably at this stage, I decided to name them axioms so I didn't seem like a crazy person in the corner