EP 56 - Rick Cesari Part 2 - Five Keys to Building a Great Brand

Five Keys to Building a Great Brand On today’s part two of a two-part episode series, we are reintroduced to Rick Cesari, a pioneer in the Direct Response advertising industry. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. Rick is also a best-selling author, speaker and consultant and a brand strategy guru. Here are more gold nuggets on today’s episode: Why every brand infomercial should start with the brand logo. Diversification - promoting your brand in different markets not just on TV or online, but also in lower level markets such as state fairs and trade shows. How to distribute your brand in different channels and let consumers buy your products where they want to purchase them. So, sit back and listen to know more about brand response strategies from Rick Cesari and build your business like a billion dollar brand. 5:28 (Rick talks about his experience working with GoPro.) 13:38 (Ricks tells us every GoPro spot starts with a brand logo.) 29:06 (Rick gives examples of tipping points related to GoPro.) 36:54 (Rick tells us how OxiClean became one of the big brand names that everybody knows today.) 56:03 (Rick talks about his first book, Buy Now.) 58:22 (How listeners can download the Five Keys to Building a Great Brand at rickcesari.com.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. Steve: This is Episode Number 56 of the Awesomers.com podcast series and the insiders already know that all you have to do is go to Awesomers.com/56 to get today’s show notes, details, summary, even a link or two that we throw in there from time to time, all of that details waiting for you at Awesomers.com/56. Now today Rick Cesari is coming back to us for Part 2 of this two-part series where we've been talking about how you can build a billion dollar brand. Now, I want to reinforce Rick’s book just dropped yesterday and today it's available for you as well. Go find the book and we'll put the links on the website as well. You can go to Awesomers.com/56 to find the links, but we're going to buy his book because we want to learn how to build billion dollar brands and we're going to leave a review about his book because we're good people and we pay it forward and we understand when valuable content like this is delivered we're going to do the right thing. Now, just a little bit about Rick’s background in case you didn’t join us in Part 1. He’s helped major brands like GoPro, George Foreman Grill, the Juiceman and many more built into massive massive well-known brands. I don’t think there's anybody in the America that you can go to and say you