EP 55 - Rick Cesari Part 1 - Billion Dollar Branding with Direct Response Marketing Techniques

Billion Dollar Branding with Direct Response Marketing Techniques Direct response marketing is a great tool for any business to engage with their target customers and drive immediate action to buy. On today’s part one of a two-part episode series, we are introduced to Rick Cesari, a pioneer in the Direct Response advertising industry. Rick has helped take companies like GoPro from a start-up to over a billion dollars in sales in just a few short years. Rick is also a best-selling author, speaker and consultant and a brand strategy guru. Here are more key points on today’s episode: His new book called Building Billion Dollar Brands. How he learned marketing firsthand. How you can download The Five Keys to Building a Great Brand from Rick’s website. His marketing experience with big names such as Juiceman, Sonicare and George Foreman Grill. So listen to today’s episode and learn valuable insights about Direct Response Marketing and how it can help your business. 1:36 (Steve introduces today’s guest, Rick Cesari.) 4:07 (Rick talks about his origin story.) 21:42 (How Rick learned marketing by actually doing it.) 27:17 (How to download The Five Keys to Building a Great Brand from Rick’s website.) 39:26 (Rick talks about George Foreman Grill.) 55:30 (Steve shares a story about a time he launched a product with a huge apparent value.) Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:36 (Steve introduces today’s guest, Rick Cesari.) Steve: You are listening to the Awesomers.com podcast episode number 55. And as the tradition has been well-established, now all you have to do is go over to Awesomers.com/55 to find all the relevant show notes, details, links and in this case a link to the very special book that is being released today by our special guest Rick Cesari. Now Rick has helped major brands including brands you've heard of GoPro, George Foreman Grill and others. Put together these billion dollar brands all through Direct Response Advertising as we like to call it. His current book that he's just released and now available is called Building Billion Dollar Brands and it aims to put valuable knowledge of the big brands in the hands of inventors, small business owners, entrepreneurs of any kind Amazon sellers, E-commerce guys and others to create innovative successful marketing campaigns. Now Rick is a best-selling author, speaker and consultant and he's a brand strategy guru for sure. And we're lucky that Rick today is bringing us his expertise to talk about branding and video marketing and so much more. Today is a very special episode because we're going to do a part 1 episode out of a two part series with Rick and these are both long-form interviews