EP 50 - Simms Jenkins - Email Marketing Should be the Cornerstone of your Digital Marketing Strategy

Why Email Marketing Should be the Cornerstone of your Digital Marketing Strategy Email marketing is a crucial part of any digital marketing strategy and is a vibrant way to create and foster relationships. On this episode, Steve’s special guest is Simms Jenkins. Simms Jenkins is the founder and CEO of BrightWave, North America’s leading email marketing agency. He is the author of two books, The Truth About Email Marketing and The New Inbox. He is also regarded as one of the leading experts in the email marketing industry. Here are more awesome takeaways on this episode: The evolution of BrightWave as a company. The challenges faced by marketers today and how to overcome them. Simm’s predictions on the future of digital marketing. So put on your headphones and find out how to integrate email marketing techniques into your overall marketing plan. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time, money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 01:15 (Steve introduces today’s guest, Simms Jenkins, CEO of BrightWave.) Steve: You are listening to the Awesomers.com podcast Episode number 5-0, that's Episode number 50 everybody, that's kind of like a little milestone and as always all you have to do is go to Awesomers.com/50 to find all the show notes and details, relevant summaries and transcripts, etc. Now today my special guest is Simms Jenkins and Simms is the CEO of BrightWave, which is North America’s leading email marketing agency. The award-winning firm specializes in elevating email marketing programs that drive revenue, cut costs and build relationships. Simms has helped lead the BrightWave marketing team to establishing a world-class client list including Aflac, Chick-fil-A, Cox Business, Google, Phillips66, Porsche and so many more. The agency has been ranked among the fastest-growing private companies by Inc. Magazine for the past three years consecutively, that's hard to do by the way. Simms was also awarded the prestigious AMY Marketer of the Year Award from the American Marketing Association for being the top agency marketer and the Email Marketer of the Year at the Tech Marketing Awards held by the Technology Association of Georgia. Jenkins is regarded as one of the leading experts in the email marketing industry and is regularly cited by the media as such and called upon by the financial community to provide marketing insight and consultation. Simms is also the author of two definitive and highly regarded books about email marketing, which we talked about in this episode including his most recent work called The New Inbox. His first one was called The Truth About Email Marketing and I found it’s very instructive back in the day when it first came out.