EP 43 - Tom Jackobs - Story Telling: Making an Emotional Connection that Transcends Sales Process

Storytelling can be a great marketing and sales tool in creating human connections in the business world. On today’s episode, Steve’s special guest is Tom Jackobs. Tom is what he calls himself an impact pilot of his business. He has over 30 years of entrepreneurship experience and he helps other entrepreneurs generate more income through better selling strategy using the power of stories. Here are more key lessons on this episode: Using storytelling as a way to increase sales. What the Dramatic Impact Story Academy is all about. How to make an emotional connection that transcends the sales process. The Dear John Letter to Amazon as a real world example of storytelling and more. So listen to today’s episode and learn how you too can leverage the power of storytelling to grow your business. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 00:01:15 (Steve introduces today’s guest, Tom Jackobs.) Steve: This is episode number 43 of the awesome Awesomers.com podcast and you can just go to the Awesomers.com/43 webpage and you'll be able to find all the show notes, relevant details and even a link or two from time to time. Everything about this episode will be right there, Awesomers.com/43. Today my special guest is Tom Jackobs. Now to say Tom has been through a few things in his 30-plus years of being an entrepreneur is an understatement. He's definitely had more failures than successes, but wouldn't have it any other way. He sold his fitness business which he owned for nine years. Now after he'd made that sale of that business, he went on to become the impact pilot, which is a business designed to help entrepreneurs generate more income through better selling strategy and using stories to sell. Man oh man, I can't tell you how much I love storytelling as a methodology of marketing and sales and communication in general. It's really really effective. Now tom has a BFA degree from DePaul University in Chicago and he holds his private pilot license for single-engine airplanes, which he's had a lifelong dream and he achieved that over five years ago. Now I wanted to say a side note, he doesn't try to have impacts in that part of his piloting, but for selling he wants a big impact. Now, he's been a contributor to CBS radio in Houston and a guest on Great Day Houston, Univision television, Fox 26 News and many other Houston-related TV programs. He's also been a presenter at the Small Business Development Center in Houston, Texas. Tom has a really unique way of kind of just cutting right through it and getting to the heart of storytelling. Every one of us, in fact you listening, you have a story to tell. This really is the genesis of the Awesomers.com podcast.