EP 34 - David Somerfleck - The Importance of Web Design Lead Generation and SEO

Digital marketing can help businesses maximise online presence, launch great products, attract more clients and grow their business exponentially. On today’s episode, Steve introduces us to David Somerfleck, Founder of Defacto Digital. David is a trained and certified court mediator, the author of five books, a former college journalism professor and education program director. Here are more key points on today’s episode: The importance of web design and lead generation for businesses. Why SEO is still a vital part of digital marketing. What a Cadillac problem is and how to overcome it. And the future of digital marketing according to David and more. So listen to today’s episode and find out more about Digital Marketing and how it can help your business. Welcome to the Awesomers.com podcast. If you love to learn and if you're motivated to expand your mind and heck if you desire to break through those traditional paradigms and find your own version of success, you are in the right place. Awesomers around the world are on a journey to improve their lives and the lives of those around them. We believe in paying it forward and we fundamentally try to live up to the great Zig Ziglar quote where he said, "You can have everything in your life you want if you help enough other people get what they want." It doesn't matter where you came from. It only matters where you're going. My name is Steve Simonson and I hope that you will join me on this Awesomer journey. SPONSOR ADVERTISEMENT If you're launching a new product manufactured in China, you will need professional high-resolution Amazon ready photographs. Because Symo Global has a team of professionals in China, you will oftentimes receive your listing photographs before your product even leaves the country. This streamlined process will save you the time money and energy needed to concentrate on marketing and other creative content strategies before your item is in stock and ready for sale. Visit SymoGlobal.com to learn more. Because a picture should be worth one thousand keywords. You're listening to the Awesomers podcast. 1:38 (Steve introduces today’s guest, David Somerfleck.) Steve: This is the Awesomers podcast episode number 34. And our tradition has been established that if you want to find the show notes or any relevant details that we may throw in there, some bonus links etc. Just go to Awesomers.com/34, that's Awesomers.com/34. For any relevant show details. Now today our guest David Somerfleck is going to give us a little bit of a taste about web design and kind of refresh our memory how important web design could be. David is a trained and certified court mediator, the author of five books, a former college journalism professor and education program director. Founder of three different startups and an expert in digital marketing, SEO, website development, social media, content marketing, Google AdWords, Facebook advertising the list goes on and on. And he has a traditional boots-on-the-ground advertising background as well. David has been a certified business mentor for score, which is a division of the US Small Business Administration and a great little resource for some of those new CEOs that have never heard about it. He's done that for over five years where he's advised hundreds of businesses around the world. From large marketing agency owners to lawyers to E-commerce, retailers, copywriters, psychologists, mechanics even startup founders and accountants. We all need help sometimes, don't we? Now some of David's former clients include the City and County of Denver, Caribou Coffee, AOL Time Warner and even Microsoft. David's an active member of the internet society, the internet marketing association, the Collier County Bar Association and the International Webmasters Association.