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How to Optimize Your Marketing Budget with Paul Dyson

Anstice aCast - Candid Conversations on Modern Marketing - A podcast by Sheenah Rogers-Pfeiffer and Marc Binkley

Categories:

Business

Paul Dyson is a leading econometrician who shares how marketers can use pricing, promotion, creative, eSOV and media mix to optimize marketing budgets without getting adding a penny more.

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