Ep 148 Interview Sessions with Cathryn Lavery CEO of Best Self Co.

On episode 148 I am joined by CEO and co-founder of the BestSelf Co Cathryn Lavery. We have an amazing conversation about the heart and mind behind her company and how we can be our best selves and a little bit better everyday. Cathryn is a serial entrepreneur and designer. As co-founder and CEO of BestSelf Co, they took the company from zero to 8-figures in less than two years. They won Shopify’s Build a Business Competition in 2016 and the Build a BIGGER Business competition in 2017 – making BestSelf Co. the only company to win both awards consecutively and ringing the NYSE opening bell twice. As an Irish immigrant with a standing start and zero business experience, Cathryn has transformed herself into a serial entrepreneur, creating multiple brands and even helping others bring their ideas to life. More than that, she has transformed people’s lives through her products, her dedication to crafting a memorable experience, and her refusal to accept the status quo. Cathryn and her work have been featured in Fast Company’s 2017 Innovation by Design Awards, as well as Entrepreneur, MTV, Huffington Post, Forbes, Inc. and more. BestSelf Co., are working hard to help customers reach their fullest potential. That means developing the latest productivity tools, partnering with thought leaders in the industry, and hosting events and webinars. In the episode you will hear: 05:00 entrepreneurial to the core 07:00 creating a multi million dollar business from struggling with to do lists 09:00 launching the Best Self journal 10:00 being a problem-first company 12:00 visceral, educational and identity - the intentions behind the Best Self product experience 14:20 learning from user generated content 16:00 your three compass core values 19:00 little talks - a tool for bigger conversations with children 21:00 this whole other world that the traditional school system has not caught up with 23:00 the growth in the struggle 26:00 family traditions and gratitude 30:00 the battle between the maker / manager schedule 31:00 the ability to figure it out 33:45 the business tripled, so did I triple as a person? 40:45 you’re already part of the 1% Our community have really benefited from using the BestSelf products and I hope this encourages you to keep pursuing your best self. Please do share this episode with someone you’d like to encourage too. Always love Ryan ***exclusive offer. Cathryn has offered our ABTY family an exclusive discount code which will allow you 15% off your orders. Simply enter the code ABTY at the checkout to get your 15% off! A please know that I am not being paid to advertise or do I receive any percentage of your sales as an affiliate. This is simply extending a generous offer from one amazing company to you amazing people. If you want to say thank you, please do share this podcast with your people and you could leave us a review too! :) <3*** Connect with Cathryn Website: www.bestself.co Facebook: https://www.facebook.com/BestSelfCo Twitter: https://twitter.com/bestselfco Instagram: https://www.instagram.com/bestselfco/ Instagram: https://www.instagram.com/cathryn.lavery/ Connect with Always Better than Yesterday Website: www.alwaysbetterthanyesterday.com Email: [email protected] WhatsApp: (+44) 07970339936 Master Heart and Mind Group Coaching / Merch / Free Life Languages mini profile: www.alwaysbetterthanyesterday.com Instagram: @ryanbhartley Thank you to our friends at WebCreation, proud supporters of the Always Better than Yesterday Interview Sessions. Head to www.WebCreationGroup.com for stunning websites at sensible prices. Don't forget to subscribe and come join our community on Facebook www.facebook.com/groups/weareABTY