Cultivating Your Credibility With Michael DeLon

Michael DeLon is a coach, marketing strategist, book publisher, and the Founder of Paperback Expert. Michael guides business owners through the process of publishing a book to gain more credibility in their respective industries. Among other things, he teaches them how to monetize that book and grow their businesses.  Michael is the author of On Marketing: The Definitive Guide for Small Business Owners, an Amazon bestseller. He is also the host of the Experts Speak podcast and the President and Founder of Reformational Marketing, where he provides marketing strategies and business growth coaching. He is experienced in helping entrepreneurs clarify their brand strategies, get more referrals, and increase their revenues. In this episode… What are you doing with your business to create an unforgettable experience? Simply put, a company that creates a fun, enjoyable consumer experience is more memorable than a boring transaction. But how can you stay top-of-mind with consumers?  Michael DeLon is pioneering a community to empower business leaders by helping them craft memorable experiences that are unique and unforgettable. People have an emotional experience and form a connection when they read your book or receive a gift without a sales pitch. Michael explains that the foundation of any business is relationships. Through his guidance, he teaches people how building credibility can effectively grow their brands and create connections by publishing a book with a compelling story. You can generate more referrals, get more clients, and build their trust by sharing your story and demonstrating your expertise. On this episode of Access To Anyone, Michael Roderick sits down with Michael DeLon, Founder of Paperback Expert, to discuss elevating your brand and the consumer experience. Michael DeLon talks about his method of reinventing the book writing process to cater to business owners, how to monetize it and grow your prospect numbers, and why establishing a personal connection can lead to the success of your business.