Building Your Personal Brand With Mike Kim

Mike Kim is Marketing Consultant for Mike Kim Enterprises, where he guides professional training and coaching brands in product launches, brand strategy, and direct response copy. He is the USA Today and Wall Street Journal best-selling author of You Are The Brand: The 8-Step Blueprint to Showcase Your Unique Expertise & Build a Highly Profitable, Personally Fulfilling Business. Mike previously worked as the Marketing Director for John Maxwell Team and the Chief Marketing Officer for MEK Review.  In this episode… When launching your brand, it can be easy to get swept away in the high tide of exciting emotions. So, how can you focus on realistic numbers, facts, and relationship-building through collaboration? Creating content isn’t just creating content. You need to have a blueprint or monetization plan, otherwise, you’ll be treading water. Mike Kim put in the work to create the framework for his brand. Through authenticity and collaboration with other business owners, Mike launched his brand and continues to build on his foundation. Today, he is here to share his process with you.  In this episode of Access To Anyone, Michael Roderick sits down with Mike Kim, Marketing Consultant for Mike Kim Enterprises, to discuss looking at your brand from a realistic point of view. Mike talks about why you should implement a business plan, how to set parameters, and the value of collaborating for success.