How Tia is Becoming Women’s Healthcare Wing Woman

Carolyn Witte, Felicity Yost, and Jenna discuss how Tia aims to be women’s translator to understand their healthcare and their latest feature The Vagina Benefits, specifically designed to decode women’s unique health insurance needs and rights. Carolyn and Felicity share Tia’s efforts changing the conversation around women’s health and how they’re finding the right voice, balancing the education of your OBGYN with the comfort and trust of chatting with your best friend. We also walk through their goal to help women shift from reactive healthcare to preventative healthcare by developing a long-term relationship with them and harnessing their data to coach and remind them to actively manage their health.