How to Launch a Book

How do you market a book? After you’ve done all the fun stuff — writing, illustrating, inventing, creating — you need to figure out a way to sell your book to get it into the hands of your readers. Marketing is just as important a job as illustrating, and perhaps even more important when it comes to courting an audience. Most artists struggle to put themselves out there and market their work, but have no fear: Jake Parker, Lee White and Will Terry discuss the best ways to make your book stand out with unconventional thinking and compelling case studies, and offer some ideas on how to stop your work from languishing on a bookshelf.