Singing 'for' the Rain: Investigating Water Scarcity (ft. Jo Harrison, Dir:Asset Management at United Utilities Group PLC)

Is the Earth running out of fresh water? The summer of 2022 has seen significant droughts across the world, with serious ripple effects from energy shortages to severe food insecurity. But how can we possibly have a water crisis when water makes up close to 3/4 of our planet’s surface? Kokou Agbo-Bloua looks at how climate change is disrupting our planet’s water cycle. He explores the vast reservoirs of our planet against the backdrop of dwindling freshwater resources. From record rainless periods in Europe to the water-intensive nature of various industries, he faces the alarming realities and potential solutions to this multifaceted challenge.Exploring global water consumption patterns, he focuses on industries and food items driving high water footprints. The episode sheds light on the water requirements behind everyday products, prompting a deeper reflection on our consumption habits.Expert guest Jo Harrison from United Utilities also sheds light on the impacts of climate change on freshwater supply, offering insights into proactive measures taken by water utilities to mitigate its effects. Jo's expertise extends to leakage reduction strategies and innovative leak detection technologies, providing hope for a more sustainable future in the face of water scarcity.Join the conversation as they contemplate the escalating demand for water and the urgent need for conservation efforts on a global scale. As Queen Elizabeth II aptly put it, "It is often the small steps, not the giant leaps, that bring about the most lasting change."Gain insights into the pressing global water crisis, including its causes, impacts, and potential solutions. Understand the intricate relationship between climate change and freshwater supply, and benefit from the expertise of guest Jo Harrison who shares invaluable insights into proactive measures and innovative technologies being employed to address water scarcity.About this showWelcome to 2050 Investors your monthly guide to understanding the intricate connections between finance, globalisation, and ESG.Join host Kokou Agbo-Bloua, Head of Economics, Cross-Asset & Quant Research at Societe Generale, for an investigation of the economic and market megatrends shaping the present and future, and how these trends might influence our progress to meeting 2050’s challenging global sustainability targets.In each episode, Kokou deep dives into the events impacting the economy, financial markets, the planet, and society. Through a magical blend of personal anecdotes, in-depth research and narratives overlaid with music, sound effects, and pop culture references, there’s certainly something for everyone. You will learn from the best on a wide range of subjects on current affairs, market shifts, and economic developments.If you like 2050 Investors, please leave a five-star review on Apple Podcasts or Spotify. Your support will help us spread the word and reach new audiences. If you’re seeking a brief and entertaining overview of market-related topics and their business and societal implications, subscribe now to stay informed!Previous episodes of 2050 Investors have explored ESG-influenced financial assets, climate change, AI, greenflation, smart cities, globalization, plastic pollution, food, health care, biodiversity, the energy transition, and more.CreditsPresenter & Writer: Kokou Agbo-Bloua. Editor: Julien Moity, Vincent Nickelsen. Production Designer: Emmanuel Minelle, Radio K7 Creative. Executive Producer: Fanny Giniès. Sound Director: Marc Valenduc. Music: Rone. Graphic Design: Cedric Cazaly Source : Newsflash insert : TF1Whilst the following podcast discusses the financial markets, it does not recommend any particular investment decision. If you are unsure of the merits of any investment decision, please seek professional advice. Hosted by Ausha. See ausha.co/privacy-policy for more information.