36. Lifelong creator talks double fisting

On this episode Alex & I are joined by Pete Matheson and boy, do we get down to business! We chat about how important it is to be business-minded when setting up a YouTube channel and having a strategy in mind. Then we go through the monetisation process, AdSense, sponsors and the Amazon Affiliate program.  As Pete’s business and channel has grown he has found a huge benefit in outsourcing too. He has a team working with him now and pulls back the curtains to let us know how that helps and the benefits of it to him. Artificial Intelligence gets our attention and we look at the benefits it can have for a creator. And then we talk about contracts and how important they can be working with sponsors. Pete on Twitter: https://twitter.com/petematheson Pete’s latest video: https://youtu.be/sQrCUpn-aHs Pete’s newsletter: https://www.petematheson.com/newsletter/ Video course: https://film-booth.com/thumbnail-university/   Alex latest video: https://youtu.be/l1MfpiEdI2I Alex on Twitter: https://twitter.com/AlexGTech1   My latest video: https://youtu.be/cSUCTiFPz7o   Download our streaming software https://riverside.fm/?utm_campaign=campaign_2&utm_medium=affiliate&utm_source=rewardful&via=david-lewis   READ ME ON MEDIUM I publish weekly on Medium and you can find my blogs here https://medium.com/@Davidtalkingtech/membership   READ ALEX ON MEDIUM https://medium.com/@alexgearandtech   GET IN TOUCH WITH ME [email protected]   CATCH ME ON TWITTER https://twitter.com/Dtalkingtech   00:00 Intro 01:30 Watches & stuff going off on your wrist 09:30 Treating YouTube as a business 17:15 Amazon Affiliates program 23:00 Hiring help 31:00 Thumbnails & timing of video releases 35:00 The benefits of AI for creators 45:00 Planning ahead with your titles and thumbnails & A/B testing 52:40 Contracts with sponsors & integrated videos 61:00 Making sure to get paid by sponsors 69:00 Dealing with the embargo!